Breaking the trend- using data to drive student recruitment.
LTH, The Faculty of Engineering at Lund University, educates engineers, architects and industrial designers. In recent years, applications to the undergraduate programmes have steadily declined.
Last year we finally turned the tide and increased our applications by nearly 8%.*
We would like to share our strategies and methods with you, mainly:
- visual brand concept
- relevant content
- digital marketing
- IRL and digital meetings
Our primary focus will be our programmatic advertising campaign
Johanne Elde – Communication and Collaboration, LTH at Lund University
Hanna Nilvall – Communication and Collaboration, LTH at Lund University
*based on official figures, showing a national decline of 2%.