Circus Session /
Liisa Kuvaja (FI)

    We are trailblazers. Even on film.

    LUT University’s Trailblazer Strategy focuses on four key questions: Will we burn up everything? Is humanity condemned to suffer from the water it has polluted? Will waste be the grave of our future? Will we let Europe degenerate to the world’s backyard? The answer is: No. We will show the way with a trailblazing spirit.

    We need to draw attention to humanity’s major questions without preaching. We need to bring our strategic focus areas – clean energy and water, the circular economy, and sustainable business – to life.  And we need to do it in two minutes. How?

    The solution is video. Video is the most rapidly growing and effective tool in content marketing today. Moreover, visuality will play an increasingly significant role in future strategic communications. Videos engage our eyes and ears, evoke powerful mental images and create more possibilities to reach out to the audience than texts ever could. We’re blazing new trails with videos.

    Case study:
    LUT 2020 strategy video Trailblazer – Show the way, never follow.

    Circus speakers:


    Liisa KuvajaLiisa Kuvaja | Brand and Communications Director | LUT Group, Finland
    Liisa Kuvaja’s career in management and expert positions in communications, marketing and the media business spans nearly two decades. Customer-centricity has been an integral part of her work for roughly ten years. In her current job, Kuvaja is in charge of the strategic, tactical and operational communications and marketing of the three higher education institutions of the LUT Group: LUT University, Saimaa University of Applied Sciences (SAIMIA) and Lahti University of Applied Sciences (LAMK). In addition, she is responsible for the Group’s brand management. Prior to her present occupation, Kuvaja has worked for e.g. Kämp Collection Hotels, Bonnier Books and Plan Finland.

    Addition information