Living with the Stars – Super Science Media in Multivision
Sævar Helgi and Jón Örn will tell you how to draw the attention of a whole nation towards a simple scientific event. They will show how to make science popular as fashion and how scientists can transform from guys and girls in white coats to being superstars.
These experienced TV-hosts will give ideas on all kinds of science media tricks that are working madly cool. They will cast the light on some super successive projects that include popular TV-series for kids and grownups, highly rated radio-shows, riveting video-campaigns on socials media, a terrifying bomb squad and marvellous use of high class images. They will also show how to jump on a high speed science train and discuss how music from Björk’s Biophilia can introduce science in new dimensions.
If you want to know how a pizza can change science media forever, or experience how it is possible to give all kids in Iceland eclipse glasses (or almost all), or if you want to get into an exploding crater or just be lazy and travel to the end of the universe – then you simply don’t want to miss this session.
These guys from Iceland are weirdly creative, so you can’t take them too seriously… or can you?
At least, you don’t want to hear about their package from others.
Jón Örn Guðbjartsson is the Head of Marketing and Communication at the University of Iceland, a progressive educational and scientific institution, renowned in the global scientific community for its research. He has an MA degree in public relations and business communications, an MBA degree from the International University of South Europe, Barcelona and an MA degree in Icelandic literature from the University of Iceland. Jón Örn has a long experience in hosting TV-shows and has been hosting the gold award nominee series Science of the Future.
Jón Örn has immense experience in utilizing intergraded communications tools, controlling PR and crisis management. He has also a wide experience in winning new markets for new products and companies’ worldwide by using intergraded communication tools. Jón Örn is a lecturer at the United International Business School in Spain and for the last decade he has been rebranding The University of Iceland.
Sævar Helgi Bragason is a regular host on TV and Radio in Iceland, focusing on communicating science, astronomy and environmental issues in programs for adults as well as children. Sævar Helgi has won multiple awards for science communication, as well as being a best selling author, lecturer, and astronomy teacher in educational programs for kids at the University of Iceland. He holds a B.Sc. in geology and teaches astronomy at a local high school Sævar is the host on Sagafilm’s 10 episodes climate change series that will be premiered at RUV (The Icelandic National Broadcasting Service) early 2019.